We received a fantastic question from one of our followers regarding expanding your Twitter following, and we’ll be answering it in today’s Ask Buffer. As a company, Buffer has discovered its greatest audience on Twitter and appreciates the ease with which it can communicate with its many followers. And that’s why Twitter is such a great platform for advertising: it’s a natural gathering spot for businesses and content makers to have two-way conversations with their target audiences.

To increase your Twitter following, you must be consistent in your posting.

More tweets equals more success on Twitter. According to research conducted by RivalIQ, the average number of tweets each week across all industries is five. Nonetheless, the largest interaction rate was seen in the sports business, where companies tweeted an average of 41 times each week. This data reveals that Twitter accounts who tweet consistently throughout the week are more likely to have greater engagement rates, albeit you don’t need to be posting that frequently to see this effect.

Maintaining a regular publishing schedule for tweets and material will help your Twitter account develop by establishing your authority, playing into Twitter’s algorithm, and establishing your brand voice. 

Make oneself appear knowledgeable.

Gaining more followers is the quickest method to expand your audience, and the only way to achieve it is to participate actively in Twitter’s community. As compared to other kinds of social media, Twitter stands apart due to the site’s emphasis on instantaneous two-way communication. A greater number of tweets related to your business or expertise will increase the chances that users will discover and follow your account.

Our fans have found our Twitter account to be an invaluable resource over the years. Here, we inform each other on Buffer happenings, post links to helpful blog posts and articles, and network with other entrepreneurs. Since 2010, we’ve been continuously tweeting about social media marketing, small companies, and remote work, and we’ve garnered almost one million followers as a result.

You, too, can gain a reputation as an industry authority and a larger following just by tweeting more regularly.

Build trust by being consistent.

Just think about the people you follow on Twitter or any other social media outlet. You probably look forward to reading their articles every day or at least every week. Much as how people on Twitter will only pay attention to your account if you consistently provide them with valuable information, the same holds true for the social media platform. You’ll build a following and earn their trust as you consistently publish new information online.

To maximise the number of people you can reach when you publish on Twitter, you should determine the optimal time of day to do it.

Take advantage of the algorithm

It’s common knowledge that the algorithms used by social media platforms to determine which posts to highlight take frequency of posting into account.

In a blog post, Twitter said that it would prioritise displaying tweets to users who had previously engaged with the author’s content. So, you should aim to provide material that is interesting to your followers on a regular basis. If people start engaging with your tweets through likes, comments, and retweets, they’re more likely to see your tweets at the top of their Twitter feed.

Expand the tone of your brand.

If you keep up your Twitter activity, you may start building a voice and tone for your business. This is the unique tone you use while interacting with your audience, and it will help them relate to your brand on a deeper level.

As long as you’re tweeting in accordance with your brand voice, your followers should be able to identify your tweets just by looking at them. Your tweets will stand out from the throng and attract more attention, giving you a larger presence on the site.

Talk to people.

Connecting with similar businesses, consumers, and other individuals is easy on Twitter. The more people you connect with and engage with on Twitter, the more exposure your tweets will get and the more meaningful relationships you may develop.