Great Instagram Marketing Case Studies And Strategies From Major…
Instagram’s growth has been exponential, reaching 600 million users with no signs of slowing down. It has rapidly grown into a major platform for companies to market their wares and establish their identities.
The visual media platform keeps innovating and improving in order to stay near the top of the social media ladder, with recent additions like Instagram Live and Instagram Stories. Thus, if you aren’t currently using Instagram as a significant element of your social media marketing plan, you should seriously consider doing so.
Suja Juice’s 12 Days of Christmas-themed social media prize promotion is fantastic. What I like most about Suja’s daily giveaways is that they showcase and promote their many items by offering something a little bit different each day.
An excellent example of using a content monetization platform, the link in their bio is a Like2b.uy link (said in the caption). Lastly, Suja does an excellent job of using different hashtags to attract as many potential winners and buyers as possible to their campaign.
The Disney Corporation
This image was published by Disney to promote the December 16th release of Rogue One: A Star Wars Story.
There is a great deal of excitement for the introduction of everyone’s friendly neighbourhood webslinger to the Marvel Cinematic Universe. In anticipation of the trailer’s premiere on Jimmy Kimmel Live, Marvel produced a short film (a trailer trailer?).
Pre-release product films are a fantastic medium for showcasing intricacies that still images can’t quite do justice to. As an instance of Instagram advertising, this is superb. Including text in the video to announce its release date and source is a must.
This is a fantastic article since it serves as an excellent teaser for stuff that can be found on Tesla’s website. This video is only a preview of the complete Instagram post; it reveals just enough to get the viewer interested in what comes next without giving too much away.
You may promote material on social media by filming short clips to use as advertisements. This will allow you to say a little more than you could in a still image. Because many people don’t listen to the videos they see on their feeds, it’s important to provide text in your video with a link to your content.
When it comes to this, Nike gets a lot of things spot on. What should I do first? The video has a compelling simplicity and length. It shows the goods in sharp focus, has endearing illustrations, and has the catchphrase “are we running today?
If you want to direct people from social media to a certain page on your website, the writing there has to be engaging and to the point. Include a call to action in your Instagram post, such as a question or a scenario, and make sure the content of your website relates to the content of your post.
Amazon also makes use of cat-centric hashtags like #caturday and #boop to attract cat-loving viewers. To top it all off, the post is really a branding move; aside from the Amazon logo on the box (but who’s looking at the box anyway? ), this is merely a post that aids in displaying Amazon’s lighthearted brand personality.
Be careful not to make all of your postings on your products; instead, use Instagram and other social media to connect with your audience in ways you couldn’t before. Have a good social media marketing plan, and social media might be a great way to apply it.
This promotion for the latest iteration of Kanye West’s Yeezy Boost 350 V2 sneaker is a showcase for Adidas’ expertise in launching new products. Imagery depicting the shoe (and its box) in stunning virtual detail makes for an artistically compelling image. The picture also includes the release date and a website where interested parties may purchase the footwear.
When marketing a new product on Facebook, do the following: publish images in the days leading up to the launch with links to a page that includes specifics on the product, including where to buy it, how much it will cost, and what it will look like. The success of your product launch depends on how widely disseminated this kind of information is, and the best way to do so is through social media.
And that’s it! I’ve compiled a list of the top 20 Instagram ads I’ve ever seen. One thing that unites the successful ones is the use of well-thought-out, goal-oriented methods.
Each of these ads exemplifies the power of Instagram advertising in a different way, be it through the use of influencers, innovative and engaging video, or the capitalization on timely events.