It’s difficult to generate interesting material for social media on a regular basis. It’s easy to feel like you’ve run out of creative steam for your Instagram profile and posts. Having a predetermined colour scheme or theme for your feed makes this task much more difficult. Managers of social media and marketing campaigns throughout the world are no strangers to the current phenomenon of writer’s block.

1. One of the best ways to come up with content for Instagram is to take advantage of social media holidays.

Planning campaigns around forthcoming social media holidays and events that will get a lot of traffic on a given day (since everybody should get involved with #NationalPetDay) is one of the simplest options when you’re at a loss for what to post on Instagram.

2. Peek behind the curtain

Humans are inherently inquisitive, therefore they love learning about the inner workings of a company. Why not breach the fourth wall and allow your audience in if you’re having trouble coming up with content for Instagram or if you’ve come to the realisation that you can’t afford to keep up with the high-cost product pictures you’ve been using?

Take some photos or make a short video that reveals an authentic side of your company’s values and ethos to your audience. Share something with your followers that gives them a glimpse into who you are or what your brand is all about, whether it’s the behind-the-scenes work you’re doing to get ready for an upcoming event, a glimpse into your creative process, or even just a picture of your coworker enjoying a beverage out of a particularly amusing mug.

3. Content made by the users

When you’re at a loss for what to post on Instagram, encourage your followers to contribute by reposting one of their own photographs. Aside from providing inspiration for Instagram posts, user-generated material also helps build relationships with your brand’s followers and patrons. User-generated content (UGC) is one of the most popular types of content shared on social media, with up to 70% more interaction than sponsored content.

Promoting user-generated content (UGC) on Instagram requires incentivizing users to share images associated with your company. Make your own #ImWearingRI-style community hashtag for content submissions as River Island did (below), and keep an eye on the hashtag and any posts in which you’re mentioned. Provide a compelling call to action such as “tag to be featured” or anything similar in your profile’s bio.

4. It’s Quotation Time

Simple Instagram post ideas include making photographs with captions that go with your feed. A quotation or meme may be used to convey knowledge and emotion to your followers and increase engagement, regardless of your business or demographic. Use a quotation post to spice up your Instagram feed and offer your followers a change of pace instead of publishing the same thing over and again.

5. To top it all off, you could have an Instagram contest.

This needs more forethought and advertising than our other recommendations, but the potential benefits are substantial. In order to spice up your Instagram feed, holding a contest on your profile is a wonderful idea. One of the most efficient strategies to rapidly boost participation and audience size is to host a contest or give something away for free. Since there is a reward for participating, more people will like and comment on the post than usual, and more people will see the post since people will be tagging their friends.

6. Animals on Instagram

Animals are Instagram’s favourite subjects. Instagram is extremely popular among animal owners. If you’re stuck for inspiration while thinking of what to post on Instagram, don’t be scared to try something new. One research found a 295% increase in comments on content provided by a brand that included dogs.

The nicest part about using pets in advertising is that it works for all types of businesses and all kinds of people. It’s a lot like the “behind the scenes” approach in that it reveals the warm and friendly nature of a company. When you’re at a loss for what to post on Instagram, remember that people love seeing pictures of animals.

7. Most Inspiring Images of Food

Food is one of the few universal languages spoken by people everywhere. All of us have to eat. Instagram’s culinary photo and video content does well since its audience is universal. If you’re at a loss for what to post on Instagram next, try imagining some mouthwatering culinary content you might generate.

The versatility of food as a subject for Instagram posts is undeniable. Plan to publish a food-related post on one of the social media holidays mentioned in Tip #1, or share a snapshot from a nearby restaurant or patron to foster a sense of community. If you’re looking for some ideas, you should go through our compilation of the top food-related hashtags.