Instagram Reels: 4 Facts That Marketers Need To Know
Around six months ago, Instagram released a new function called Reels, which allows users to make and share short videos. The vast majority of analysts have linked this viral video platform’s release to TikTok’s meteoric rise in popularity. There were more than 2.6 billion downloads of the Chinese company’s app by the end of 2020. In only the month of January 2021 alone, TikTok gained an additional 62 million users.
1. Just what are Instagram Reels? Only the highlights.
Reels on Instagram function similarly to TikTok videos. These are brief multimedia presentations (15-30 seconds in length) that include sound, picture, and motion (filters, stickers, overlaid texts, and the like). Officially, the tool “allows anyone to express themselves” by making their own interesting video, such as a dance instruction or a personal blog about your trip to Rome.
Just where can you get it right this minute?
Users from over 50 countries can now access the service. It is expected that Instagram Reels will initially take over major foreign markets including the United States (where TikTok’s future is still unknown), India, Australia, Japan, France, Germany, the United Kingdom, Spain, Mexico, Brazil, and Argentina.
Making Instagram Highlight Reels
The new video function in Instagram Camera was developed by the company. When in camera mode, just scroll to the very bottom of the screen to access the Reel button.
2. How come Instagram Reels are so much more popular than ordinary Instagram posts?
Instagram now allows users to share movies in a variety of ways: via the Feed (if the new icon has appeared above the grid on the Home Screen), Instagram Stories (which only last 24 hours), and the Instagram Reels section.
With Instagram, everyone, not just those who follow your profile, has access to the Explore tab. Your Reels have a greater potential of being seen by more people. Instagram also prioritises Reels on the Explore tab and expands their preview size.
Thus, many companies have come to the conclusion that Instagram Reels are more successful than images, Stories, or IGTV videos. Increased user involvement may be seen in metrics such as the number of views, comments, and likes.
I looked at a few different businesses’ Instagram pages to back up my claim. Let me to introduce you to Dior’s profile. They’ve managed to amass a following of about seven million people. A typical photo-sharing post receives between seven thousand and ten thousand likes and one hundred comments. A
3. What are the advantages of using Instagram Reels for your company?
It might appear pointless to always be working on new Instagram Reels. clips may aid in business expansion if used properly by the marketing staff.
Inform your listeners.
Everyone enjoys expanding their knowledge (especially, without much effort). That’s why Instagram users are flocking to how-to videos, hacks, and tutorials.
Establish your brand’s character.
To market your services as a coach, counsellor, or psychologist while still remaining authentic, use Instagram Reels. What gives? Don’t be shy about introducing yourself, sharing your company’s background, or demonstrating your typical day. In the age of social media, genuine passion and expression will always be seen.
According to her video introduction, an Instagram marketer presents herself in this manner. She just gives a cursory introduction in the Reels video, instead leaving the offer information in the description.
This accessories store owner performs many positions in her firm, from CEO to delivery manager, while showcasing her company. The video helps viewers identify with a brand on a deeper level. Also, supporting the businesses of people we hold in high esteem is always a treat.
4. How Do You Determine Whether Your Instagram Reels Are Successful?
At the time being, the site merely displays the clip’s total number of likes and comments. Your IG profile has more data. To view the effects, simply open it and select the relevant clip.
A notice will be sent to you every time your Reel is selected as Featured.
By the way, the outcomes are dependent on the uniqueness of your material. Keep in mind that the Instagram algorithm will de-prioritize any video that has the logo or watermark of a competing service (TikTok, in particular) in the Reels section.
Video watermark removal services and software can be used to circumvent the algorithm. Reuse relevant materials!
This brings us to our last conclusion.
Instagram appears committed to further developing Reels with the hope of making them a viable product. This is why the platform will prioritise your Reels over your regular posts on the Explore tab in response to your attempts to experiment with the feature.