Comprehensive overview of Instagram’s merchandising options, with a handy how-to guide for making money there.

In today’s world, Instagram is a need for any online retailer. Instagram’s sophisticated e-commerce features may do wonders for your bottom line and brand awareness. This article discusses the many channels and opportunities for e-commerce on Instagram in the year 2023.

How Does Instagram Shopping Work?

Instagram Shopping is an online retail platform integrated into Instagram that enables consumers to shop, collect things in a wish list, and share their purchases with friends. Companies may promote their wares by showcasing them on Instagram with accompanying price tags and product descriptions, selling them directly to customers through a Shop, or directing them to their online storefront.

Businesses and content producers alike can now tag things in their Instagram posts and stories so that their followers can easily find and buy them without ever leaving the app.

What to Post on Instagram to Get Sales in 2023?

The buying options on Instagram were severely limited just a few years ago, with just feed-tagged pictures and a store on the brand’s profile page. Since then, Instagram has been steadily increasing its purchase options, to the point where you can now shop tagged content across feeds, stories, creator posts, live broadcasts, Reels, and more.

Shops on Instagram

Underneath a brand’s bio on their main profile page is where you’ll find the See Shop button for their Instagram store. Instagram Stores may help you expand your consumer base, boost website traffic, and boost revenue. Said another way, this is the single most important thing for any company to have on Instagram.

If you set up an Instagram Shop, your customers will be able to do a number of useful things, such as add items to a wishlist without ever leaving the app, find items that are on sale, learn more about the item (discover its description), ask questions directly to the seller, view prices, locate the item on your website store, sort and filter the items by a number of parameters (size, colour, etc.), and more.
In addition, products you’ve marked as shoppable will appear on the Explore tab.

Commercial Content Posted on Instagram Feed

Instagram’s shoppable feed posts were the platform’s initial shopping option. It’s still one of the most convenient methods to find products you can buy on Instagram. You may list up to five goods each feed post and twenty per carousel when you create your Instagram Shop.

Live-Action Store on Instagram

Instagram also allows marketers to sell during live streams, which is a unique selling opportunity outside the scope of traditional feed postings. You may advertise your wares, field inquiries from clients in real time, and make sales during a live broadcast. To some extent, it resembles traditional television commercials.

You can pre-publish up to 30 Shop items if you have access to Instagram Checkout. So, during your broadcast, you may pin the items your viewers are interested in buying directly to the wall.

Purchases Via Instagram Stories

The ability to shop directly from published stories and feed shoppable content has been around for some time. Shop products may be marked with a unique product sticker in stories, from which readers can click to be sent directly to your Shop.

The Instagram Reels Shop

Because the popularity of Instagram reels has skyrocketed, it was only a matter of time until the app included a shopping feature specifically tailored to them. You previously had to add your objects to the Reel description; now you may tag them while they are playing. The Store is easily accessible through a swipe up from the reels.

Setting up your Instagram account for shopping

Make sure Instagram sales are possible before proceeding.

Build a Facebook product catalogue

To begin, link your Facebook Business Page to a Facebook Catalog. Using Facebook Catalogue, you can compile a list of all the items you offer, which can then be utilised in advertisements and shoppable Instagram posts, among other things.

Launch Catalog Manager inside Business Manager. Build a Repository.
Catalogues might be of the online shopping, vacation rental, real estate, or car variety.
Choose a preference and then proceed.
Set up your catalogue preferences.

Please complete the on-screen form. Choose a name for your catalogue and a Facebook Page that’s relevant to it.

It is possible to examine the completed catalogue and proceed with the configuration process at this time. Going straight to Products and clicking Add Products is the best bet if you want to make shoppable content.

If you have fewer than 50 products to sell, you can enter them manually; otherwise, utilise the data feed.

After deciding which option is best, you’ll need to provide details about your product.

The minimum picture size is 600×600 pixels, and you may use whatever name, description, website link, and price you choose.

If everything seems good, click the Add Item button.

Please link your Instagram account to the catalogue

Your catalogue is complete and ready to go. The following step is to link it to your Instagram account.

To manage your connected Instagram Business profiles, go to Settings > Linked Accounts > Manage Profiles.

You need to hold off until Instagram gives the go-ahead

Please send in your financial records. The standard time for a review to be completed is a few days.

The Instagram Shopping sign-up process is entirely in-app.

Congrats! Your profile has been accepted, and a message has been sent to you to let you know. Then, finish the setup procedure within Instagram itself.

The shopping options may be found under the Business section of the Settings menu. The next step is to choose a product catalogue and link it to your Instagram profile.

Put your monetizable material out there

You can make a shoppable post by doing whatever you normally would on social media (selecting an image, writing a description, including a location, etc.), but this time include product tags. To accomplish this, click the Tag Products button, enter the name of the product(s) you wish to tag, and then click the appropriate item(s) in the drop-down menu that appears.
When it comes to tales, a sticker that can be shopped will come in handy. These stickers are compatible with both picture and video narratives.