Instagram is evolving into a very effective marketing tool for e-commerce companies worldwide, with one billion monthly active users. Instagram is quickly becoming into a platform with significant sales potential for online stores thanks to the rapid advancement of social media marketing.

Are you aware that 70% of Instagram users use the app to find new products? Furthermore, can you believe that 25 million companies use Instagram to promote and market their goods?

In particular, the Instagram stories feature is something you must not ignore when developing your marketing approach. 50% of companies, according to Business Instagram, post at least one Instagram story per month. Continue reading if you want to use Instagram stories to increase traffic and your e-commerce sales.

Instagram Stories: What Is the Purpose?

Snapchat was the first to introduce its “My Story” feature in 2013. After becoming extremely popular among young people, Instagram developed a function akin to this that lets you post as many pictures or videos of your day as you like, with no restrictions on the number of stories you can share, only keep in mind that they vanish after 24 hours.

Time spent on Instagram increased from 15 minutes to 32 minutes per day after this feature was added. You may market your products on Instagram in three different places: Stories, Feed, and Explore.

Today, Instagram Stories has more than 500 million daily active users that utilise the stories feature every day, surpassing Snapchat Stories by 2.5 times.

Instagram Story Advertising For E-Commerce: The Ideal Technique

Did you know that more than 500 million people use Instagram stories, and that brands account for one-third of the most popular Stories?

Stories ads don’t have a time limit; you can run them for as long as you like and tailor them to your specific e-commerce business goals.

You’ll need your advertising manager and the subsequent steps to build an Instagram story ad.

1. To create an ad, open Ads Manager and select either guided creation or rapid creation. Click “Create.”

2. Decide on your target, whether it be lead generation, brand awareness, reach, video views, conversions, app installs, or traffic.

3. Select automatic placements or adjust placements in the placements area after filling out the details.

4. Set the budget and timing for your advertisement.

5. Decide if you want a single image, a single video, or a carousel as your preferred ad format. Check out this page for all the prerequisites.

6. Complete the remaining steps to complete creating your advertising campaign. Click confirm once you’re finished.

Benefits of Instagram Stories Advertising For Your Online Store

In addition to increasing sales through your Instagram stories, there are a number of other advantages that can help your e-commerce:

1. Make your brand more well-known online

Instagram is essential for increasing the visibility, exposure, and recognition of your e-commerce firm. Both large corporations and startups can use it perfectly. Even with our sales, you can still utilise Instagram to naturally generate sales. Additionally, awareness and exposure are what ultimately result in sales. Both a local and global reach may result from Instagram ads. It’s easy to reach potential clients on Instagram.

2. Increase E-commerce Sales and Leads

For your e-commerce business, Instagram story advertisements can be the ideal way to enable customers to immediately buy things from you without ever leaving the app. By including the link to your story advertisement, you can also use it to drive more traffic to your website. To encourage the audience to take the action you want them to, use call to action buttons.

3. Ideal For New Entrepreneurs

You don’t need any technical knowledge to use or make Instagram Ads. It is more than ideal to start with when promoting your e-commerce on social media because it lacks any complicated features.

4. Generation Targeting Options

Instagram is now a part of Meta (Facebook), which makes it possible for Instagram Ads to utilise the same sophisticated targeting capabilities. As a result, you can target your audience using information about their location, behaviour, hobbies, and age, which is quite similar to Facebook ads. Additionally, you may still use services like retargeting customers who have already seen your brand. Additionally to having the option to alter your audience, setting up your Facebook Pixel will enable links between your products and your e-commerce website.

The Best Strategies for Increasing Sales for Your E-Commerce on Instagram Stories

Instagram Stories are incredibly motivating, significant, and effective for e-commerce. They can increase brand humanization and increase engagement. Your stories can increase sales and exposure by being more pertinent, appealing, and genuine. Here are some quick and practical strategies to put into practise to increase e-commerce sales significantly with Instagram stories:

1. When launching products on your online store, use stories

Both your current and potential clients are constantly searching for fresh, intriguing, and useful goods from enticing brands they adore. Introducing new products is a terrific way to increase traffic and revenue to your online store. You can tease consumers about your products early enough to create excitement and expectation!

2. Make your Your Stories advertising clickable by including product tags

Use product tags, a swipe-up button if you have more than 10,000 followers, and clickable links to your product catalogue page or website in your Instagram stories advertising to increase traffic and make immediate sales of your products.

3. Promote user-generated content

92% of consumers believe in word-of-mouth recommendations, and they are also influenced by the businesses their friends favour. So it’s about time you encouraged your devoted customers to post images of their purchases alongside feedback.