7 creative ways to repurpose your content
Time is required to craft high-quality content.
Consider the following:
There is a lot to do, from initial investigation to the production of images, posts, and video.
And what’s even worse?
However hard you work to promote your content, it may still not rise to the top of the social feeds or search engine rankings.
Which begs the question: what is the solution?
You can reach even more people with your best content if you repurpose it.
Your best-performing pieces are long-form articles, not trends that will fade in a few months.
Instead, they are instructional pieces that provide real value to the reader, rather than reporting on the latest and greatest in the world of fashion.
You’ve probably written something like this before if you’ve been blogging for any length of time.
What’s the first step, though? Here’s how to repurpose that creative energy if you’re feeling like you’re stuck in a creative rut.
Here Are 7 Simple Methods to Reuse Your Best Material On Social Media
In what ways can we benefit from reusing materials?
The topics covered in your most-read articles are clearly interesting to your readers.
Instead of spending all your time creating new content, why not use the content you already have to attract a larger audience and increase your social media engagement?
The potential exists for repurposed content to also:
- Bring in a fresh crowd to your website.
- Wake up your friends and family with some exciting new activities
- Introduce your brand to people who aren’t already familiar with it.
- Boost your position in search engines
- Raising the Return on Investment for Monetized Sites
- Plus a whole lot more. The trick is to expand upon what your existing audience enjoys.
You won’t have to start from scratch or implement a time-consuming new content strategy.
Ways to Breathe New Life Into Stale Material
By recycling content, you can provide fresh insights to your audience while also reusing and redistributing previously published works.
Search your site for the most read articles that won’t go out of date anytime soon. That’s the timeless material I was talking about before.
Google Analytics is where you should look for your best performers. Use clickthroughs and conversion rates as filters.
Once you’ve identified your top seven to ten posts, you can use these seven strategies to increase your site’s exposure with minimal additional work.
Extending a List
To illustrate, a listicle detailing ten SEO strategies for boosting website traffic could inspire ten additional posts, each of which would enlarge upon the original.
Have you created a fantastic list of suggestions or a helpful “how to” guide that has been widely shared and appreciated by your audience? Separate it out into a series of posts.
The visual format works especially well for lists and posts with a lot of numbers. Condensing the data can be done with infographics, pins, and Instagram photos.
Put it in a format that’s simple for people to read on their phones and share on social media. For example, you could use this infographic to repurpose existing content for a different medium.
Get Social with Your Older Posts
Occasionally you’ll write something that you’re so proud of that you can’t bear to make any changes to it.
If you happen to have one or two such posts, you should consider using them as the centrepiece of a limited social media campaign.
When content is shared again, it can attract new viewers who may not have seen the original publication the first time around, increasing engagement by as much as 75%.
SlideShare is a fantastic resource for bloggers and content creators looking for new distribution channels.
You can turn your series of list posts or how-to guides into an interactive presentation that readers can peruse at their own pace.
Make a presentation with slides that highlight your key arguments, and then fill out the details in subsequent slides.
If you’ve gotten pretty in-depth on a certain topic, you might want to turn that research into a full webinar and charge for attendance.
Intensify Your Newsletter
If you add value to what you share via your email list, it can be a treasure trove of conversions.
Include blog post links in your regular newsletter, or compile a series of emails based on a particular theme discussed in a blog post.
It could be a weeklong series of tips, a monthlong discussion of a timely topic, or just a collection of interesting one- or two-sentence musings.
To increase audience interaction, you should make each email you send stand out and easy to share.
Reach Stardom Through Twitter
Richly informational posts, such as compiled statistics or thought-provoking quotations, work wonders on Twitter.
You should mine your most popular posts for nuggets like this and then schedule a series of tweets that link back to the original.
These brief messages, whether presented in text or as an image, can end up generating a great deal of traffic thanks to retweets and subsequent shares of the full post on other platforms.
Group It Together
Imagine you’ve been blogging for a long time and have accumulated a large body of posts.
Make whitepapers or electronic books out of a compilation of blog posts on the same subject.
Whitepapers are condensed, shorter reports that are distributed for free in exchange for email addresses in an effort to expand one’s mailing list.
At first glance, the old adage “create less, promote more” may seem like a recipe for blog disaster, but once you learn to repurpose your content, you’ll see its true power.
You can reach more people and potentially inspire a new wave of engagement by repurposing posts, refreshing content, and sharing ideas in novel ways.
Previous posts will continue to bring visitors to your site and increase the visibility of your brand across the web, giving you more time to hone ideas and create new content.