Instagram marketing is no longer an experiment. New features have made Instagram a viable channel for e-commerce companies to engage in direct consumer sales.

Instagram’s meteoric rise has resulted in a meteoric increase in the number of e-commerce shops and advertising options available through the network.

Instagram’s growth to 1 billion monthly users was announced in June 2018.
It is anticipated that Instagram’s ad income would nearly triple by 2020, to $4.65 billion.
Seventy-two percent of Instagrammers have made a purchase prompted by a photo or video they viewed on the platform.
Is your Instagram storefront prepared to open for business? Use these six strategic Instagram buying recommendations to boost your online store’s sales in 2023.

Make Your Instagram Page the Best It Can Be

You only get one chance to make a good impression with a link on Instagram, and that’s in the bio of your business profile.

Instagram stories only allow users with at least 10,000 followers to insert links, and links in photos and videos cannot be clicked on.

Your profile page is a prime piece of real estate, so you should use it to your advantage. Include a compelling CTA in your Instagram bio that links to a product page to accomplish this goal.

Market using Instagram Ads in Stories

Instagram Stories is another way to monetize your account. Commercials are interspersed throughout user-generated and branded content in this vertical content stream. Delmondo found that the average completion rate for firms’ Instagram Stories ads was 72% in the first five months of 2018.
However, Instagram Stories offers a number of opportunities for organic product promotion. It is possible to:

Explain the debut of your product with the help of vertical videos and graphics

A “backstage” or “behind the scenes” look at new products or campaigns can be offered using Instagram Live.
Use Instagram’s poll sticker, GIF, question, location tag, and hashtag functionalities to engage with customers.
Try something new using Instagram Stories. In addition, if you have more than 10,000 followers, you can direct traffic and sales from your Instagram Stories by linking to a specific product page.

Make direct sales in Instagram posts using shoppable posts

A profile link used to be important for making sales on Instagram. Clicking on products in an Instagram post or story is now possible as of March 2018. When a user selects a product, they are taken to a page that provides more information about that item as well as a prompt to purchase. Customers clicking on this call to action will be taken directly to the corresponding product page on your site.

Since its inception, more than 90 million monthly users have tapped on images and stories to detect product tags in shopping posts.

Reveal Upcoming Items in a Preview

Do you want people to talk about your fresh new product when it comes out? One such solution is Instagram.

Why not take advantage of the fact that you already have to make product photographs and copy for your ecommerce store and share it with your Instagram followers? Fans will enjoy the opportunity to be among the first to learn about the new offerings, and you’ll get the conversation going about the release.

You can have a special deal for your Instagram followers if you like. Promo codes should be included in the text of online stories with images and videos of the new product. Only active Instagram users will be able to take advantage of the deal, strengthening the bond between them and your online store.

Take Professional-Grade Images of Your Products and Find Your Own Unique Angle

Even if 77 percent of shoppers prefer user-submitted photographs to professional ones, the latter are still necessary to sway potential buyers.
That’s why it’s crucial for Instagram sellers to collaborate with influencers who get the importance of providing engaging, high-quality visual material. After all, the best-performing brand articles typically feature products in a rate of 65%.

In addition, when you shoot these pictures, let your imagination run wild and your own personal style emerge. All of your Instagram advertising and sales should adhere to this aesthetic. Use various filters, graphics, and colours to your advantage in order to convey the spirit of your brand in this aesthetic.

Sharing videos and demos alongside your photos in cyberspace

Instagram’s most popular content type is photos and videos, but the platform also supports other formats like Reels, Stories, Live, IGTV, and Carousels. It’s crucial to keep your feed interesting and relatable by posting in a variety of forms.

Keep in mind that Instagram followers are interested in seeing authentic brand content, not promotional material. Think about using Instagram Live to show behind-the-scenes footage and share stories about the corporate culture.

Instagram captions that will get people to click through

Your captions should always sound like you and represent your brand in the same way. Captions that are both informative and engaging will encourage your target audience to click on your post.

Asking a question and encouraging followers to tag a friend in the comments is an easy approach to increase interaction with your Instagram posts. The 2200-character limit allows you to experiment with various post forms, such as short, punchy captions for images or longer, more in-depth pieces for greater effect.