But are you maximising your Instagram promotion efforts? Marketers of all sizes should take notice that Instagram, one of the most important marketing and communication channels for businesses, has officially transitioned to video. It’s time to revise your Instagram advertising plan and review the proper picture and video dimensions for use on various social media platforms.

We’ll be discussing Instagram post dimensions and sizes here. In 2022, if you want to grow your company’s online profile, you need an Instagram video marketing plan. However, putting out an Instagram content strategy will not be enough. You can maximise your Instagram video demands by learning the platform’s preferred video formats, dimensions, and aspect ratios.

Instagram’s Video Posting Guidelines, Exposed

In a minute, we’ll get into the nitty-gritty of Instagram’s requirements for video uploads. We’ll start with a high-level explanation of Instagram video and why it can be a useful addition to your marketing strategy.

Five million videos were uploaded to Instagram in the first 24 hours after the debut of Instagram Video, so there’s no doubt that they’re popular. The shift from photographs to videos on Instagram will only accelerate as companies learn to maximise the platform’s potential for video marketing. Almost every other business is already using videos on Instagram because of the high engagement rate they provide, and you don’t want to be left behind.

Instagram’s Aspect Ratio: What Is It?

The ratio of your video’s width to its height is known as its “aspect ratio.” Instagram videos will all have unique dimensions. Aspect ratios are always expressed numerically as a ratio, for as 1:1 or 16:9. The first number always denotes the Instagram video’s width, while the second denotes its height.

Take note of the correct aspect ratio for the video format you intend to use. You may then create a video that works best with that format. Do you want your videos to play in the best quality possible on as many devices as possible? In order to maximise your influence on Instagram, you need to use the appropriate ratios. Use Promo’s no-cost video editor to trim your clips to perfection.

Automatic Video Feeds

This was one of the early Instagram video formats, and it’s quite similar to the photos you’d post to your feed. Including movies in your feed is as simple as including photos if you already know how to handle the former.

Using this format, entering the world of Instagram videos is simple.

Whatsapp Recollections

It would be a huge understatement to suggest that Instagram Stories have become a popular feature of this social networking site. Introduced in 2016 as a direct competitor to Snapchat, the Stories feature currently has over 500 million (that’s right, half a billion) daily users across the world.

Dimensions and sizes for videos

The primary distinction between a story and a standard in-feed video is its shorter duration. Your Instagram Story will remain on your profile for 24 hours after you upload it. Using time-sensitive material in your marketing strategy gives you an edge. It’s a fantastic method of connecting with people on a much deeper level. People who watch it on the first day will feel like they are in on a secret because such stuff typically disappears after the first day.

Ads in Instagram Stories

Instagram Stories may be used for both advertising and in your personal feed. Instagram Story Ads win for optimal post sizes. When shown, they fill the user’s whole screen for an immersive experience. Here’s a novel chance to introduce your business to a highly specific demographic through the medium of fiction. Instagram’s sophisticated ad targeting options make it possible to reach just the people who are most likely to be interested in your story advertising. Using our Instagram Ad Maker, you can easily create high-quality video ads to promote your company.

Advertisement Videos on Instagram

More than half of Instagram users, the company claims, check out the Explore section to find posts that are relevant to their interests. When you post to Instagram, the service may pull material from your account to display in Explore. While that method is natural, you can also pay for ad placement in the Explore feed. If you opt to promote your company with video advertising in Explore, you may be able to reach users who aren’t already following your account.

Instagram Highlights

Instagram Reels are immediately recognisable to anyone who has used TikTok. This kind of presentation is similar to that provided by TikTok. Make entertaining films that reflect your brand’s character and encourage interaction from your audience. Reels might be viewed as a comic alternative to Stories. The good side is that Reels don’t disappear after 24 hours and have greater editing options.

Vertical, full-screen, and mobile are the optimal viewing modes for both Stories and Reels. Promote new offerings or make public service announcements here. To create films that will stay in the minds of your viewers, use our video editor and cutter. Instagram’s announcement of Reels advertisements in early 2021 made the video format even more attractive to small companies.