For forty percent of today’s millennials, the first place they look for information isn’t Google or Bing, but rather the video sharing platform TikTok.

In conclusion? To get more views and followers on TikTok, creators and brands need an effective search engine optimization (SEO) strategy.

In this article, we’ll explain how to use search engine optimization (SEO) on TikTok to increase your channel’s visibility and have your videos seen by the right people.

Just what is TikTok’s equivalent of search engine optimization?

To increase the visibility of your content on TikTok, or “Search Engine Optimization,” is the process of making it more relevant to user queries.

TikTok’s current algorithm selects content for users based on a number of factors, including how often they engage with a given post, which accounts they follow, and so on.

Using search engine optimization (SEO), you can craft posts that are friendly to both Google’s algorithm and the people who are most likely to be looking for what you have to offer. Win-win.

Is SEO for TikTok Really That Crucial?

TikTok advertises itself as a social media site, not a search engine, but that doesn’t stop people from using it as a substitute for the latter.

The platform has added search engine features, making it more competitive with Google, such as suggested keywords in the search bar and comment sections.
In light of the growing number of users who rely on TikTok to find content, it is essential that brands and creators implement a robust TikTok SEO strategy.

Simply put, once you learn how to optimise your content, it will attract the audience it merits.

4 Methods to Make Your TikTok Videos Better

If you want to increase your visibility on TikTok, learning how to optimise your content is crucial.

When developing an SEO strategy for TikTok, consider the following four options:

• Add Relevant Keywords to Your Video and Caption Descriptions

• You Can Use Up To 5 Related Hashtags

• Apply Popular Music from TikTok

• It’s important to stick to your niche.

One strategy is to include relevant keywords in your video descriptions and captions.

In order to rank well on TikTok, it’s important to use descriptive language.

Using keywords that are both descriptive and relevant to your target audience is the first step in TikTok optimization.

You can use them in three different contexts:

Captions (now 2,000 characters as of September 2022) (now 2,000 characters as of September 2022)

Captions that close automatically

Written content displayed on a screen
Use the phrases “skincare routine” and “skincare must haves” in your post’s title, body copy, and tags if you’re a skincare creator or brand.

To receive your reward, simply use the (key)word.

Option Two: Use Up to Five Appropriate Hashtags

Getting your content seen by the right people on TikTok using the proper hashtags can lead to a flood of new engagement and followers.

The advice we offer is as follows: Try a combination of popular and more specific hashtags.

You get the best of both worlds this way: with broad (or trending) hashtags, you can potentially reach a huge audience, and with niche hashtags, you can attract people who are already interested in content like yours.
While there is no hard and fast limit on the number of hashtags you can use on TikTok, we recommend using no more than three to five effective hashtags per post.
Use Popular Audio from TikTok (Strategy No. 3)

TikTok users (88%) consider audio to be “essential” to their overall app experience; therefore, audio is crucial to TikTok optimization.

Fortunately, the social media experts on the Later team update our TikTok trends blog every week to keep you abreast of all the latest developments in the app’s audio department.

To quickly find a subset of a larger trend, such as “trending sounds,” all you have to do is open TikTok and enter that phrase in the search bar.

Use Popular Audio from TikTok (Strategy No. 3)

The majority of TikTokers (88%) agree that high-quality audio is “essential” to their overall app experience.

Lucky for you, the social media experts at Later update our TikTok trends blog every week so you can stay abreast of everything happening in the world of TikTok audio.

You can quickly find niche trends to follow by opening TikTok and searching for “trending sounds.”
It’s easy to tell that Lauren is in a specific subculture thanks to her DIY clothing-related feed.

Given her regular upload schedule, Lauren’s videos are now highly visible in results for queries relating to knitwear, providing users with a wealth of content to watch.

What’s the takeaway here? Always be yourself (and your niche).

It’s time to try new things, if you haven’t already. You can find us on the FYP.