No one can resist free goods. A part of our brains registers a positive feeling when we receive a gift without having to pay for it, and this increases our appreciation for the item we received.

The term “zero price effect” is used to describe this phenomenon in economics.

And that is why an Instagram giveaway can be so effective.
The popularity of your business and the amount of interest in your posts might be increased through an Instagram contest.

How then can you know whether you are succeeding?

We’ve compiled a six-point plan to ensure the success of your first Instagram giveaway.

But before we get to it, let’s go through the top three reasons why you should hold your giveaway.

Justifications for Hosting a Giveaway on Instagram

Growing your following, getting more people to interact with your posts, and retaining existing consumers are all facilitated by a well-organized Instagram giveaway.

Freebies are a fantastic way to kick off your relationship with your followers, whether you’re just starting out on the platform or want to increase engagement among your present following.

Promoting your own giveaway will:

Gather supporters more quickly.
A recent study found that Instagram accounts who run giveaways or contests saw 70% more growth than those that don’t.

Get people interested in engaging, both present and potential.
Having more people interact with your posts is social proof for your company and sends a message to Instagram that they should show your content more often in the stream.

Create deeper connections with your current audience.
Giving out freebies is a great approach to build rapport with your audience and gain their loyalty.

Instagram Contests: How to Set One Up in No Time?

Planning ahead and knowing exactly what you hope to achieve is crucial for a successful Instagram giveaway.

When planning your first promotional item, it’s important to think strategically about how each choice will further your overall business objectives.

Find out your goals for the giveaway

Without a target number of likes, comments, or followers, your Instagram giveaway is nothing. Whilst it may be appreciated by your fan base, doing so will not advance your company’s goals.

It’s important to have a clear goal in mind for the end result of your giveaway before you launch it.

Everything from the prize you provide to the material you produce and the methods you employ to spread the word about your giveaway to your followers will be guided by the end objective you set for the campaign.

Their Instagram giveaway message suggests that reaching a wider audience is their primary motivation.

They have divided the task into three parts to ensure success:

Improve their like count on the freebie post.
Get your followers to mention any of their friends who might be interested.
To enter, Instagram users must be following the @corkcicle account.
Corkcicle increases the likelihood that they will achieve their goal by designing a giveaway with a clear and attainable purpose.

To top it all off, it clarifies for users just what they need to do to take part, and it guarantees that they won’t run afoul of Instagram’s content guidelines in the process.

Learn the Instagram Code of Conduct

After you know what you hope to achieve with your giveaway, you can examine the steps necessary to implement it on Instagram.

If you want your giveaway to go off without a hitch and stay live on their platform, you’ll need to adhere to a few rules and regulations.

Make sure you provide the following details to ensure you’re in compliance with Instagram’s rules for contests:

Your guidelines for the freebie.
Those who are eligible to participate are bound by these rules.
You must comply with all applicable rules and laws regarding your award (age restrictions, etc.).
Disclosing that you understand Instagram is not in charge of the promotion.
You can do so in the comments area of your giveaway post. In the event of ambiguity, Instagram may delete your post.

Including such data won’t lessen the value of your freebie, though. It’s the industry standard for ensuring everyone is on the same page.

Now that you know how things work, you can get to the exciting part.

Choose a Reward that Will Excite Your Viewers

You won’t gain any participation if the award isn’t appealing to your audience.

Take into account the interests of your followers and the goals of your business as you consider what to give away.

This is simple for online retailers that specialise on a small selection of products and for sellers of general consumer goods. If a software or SaaS provider wants to provide more than a discount or trial, they will need to do extra research.

Interest targeting is one method for this; exploring your Instagram Insights will offer you a picture of what topics are most interesting to your followers.

Inviting other companies to participate in your Instagram offer may be a win-win situation for everyone involved.

Create a Winning Prize Caption

After settling on a reward, you may move on to making the giveaway announcement on Instagram.

Users may find out more about the prizes they can win by visiting this page. Determine the desired level of interaction from your fans (shares, comments, etc.) and write accordingly.

A good caption will advertise the prizes you’re giving away and will also contain all the information people need to locate the contest and enter it.

Hashtags can be useful in this case.

If you’re using Twitter to promote a contest or giveaway, don’t limit yourself to just one hashtag; use related ones as well. You should also add relevant information and hashtags for your sector.